1)Wordmark: The company name, "Aromatic Graze," is the main emphasis of the logo and is displayed in a stylized font. College students relate to the whimsical, amiable, and easily readable font choice because it conveys an innocent, approachable atmosphere.

2)Color Palette: The primary color used in the logo is orange, which stands for warmth, vigor, and inventiveness. It's a striking color that draws attention to itself and goes well with the idea of desserts, making it visually appealing.

3)Subtle Imagery: The spoon element in the letter "A" of "Aromatic" represents the company's specialization in making delicious desserts. This brings in some originality and subtly conveys the essence of the company without overpowering the design.

4)Adaptability for Vehicle Branding: The logo is made to stay visible and understandable.

when applied to the sides of cars. Its clear typeface and simplicity make it easy to read and recognizable even from a distance or while on the go.

In order to appeal to college students' tastes and be appropriate for car branding, this logo aims to capture the sweetness and agreeableness associated with desserts. It is designed to grab attention, provide a good first impression, and appeal to the target market while also representing the company's beliefs.